Kin Kin Naturals – Live Life Green
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Kin Kin Naturals

kin kin naturals

Kin Kin Natural's Story

We're a Noosa Hinterland based family business, passionate about making local, all natural cleaning products that actually work.  If we don't trust an ingredient with our own children's skin or our own backyard, then we don't use it. After all, we're a family not a big company. We're just fortunate to know how to formulate leading edge cleaning products, based on previous work experience.

Formulating a detergent is a bit of an art. We're skilled in this art like no other eco brand, due to our past experience of formulating OMO detergents. Based on the combination of these skills and 100% natural ingredients, we're so proud people often tell us these are natural products that actually work!

Over 95% of Australian laundry detergents, including virtually all eco-brands, contain alcohol ethoxylate as a main component. This ingredient is classified as very toxic to aquatic organisms. Under European and US conditions this ingredient has been cleared for use, and this has been copied into Australian legislation. We believe that the Australian habits and conditions are different, with more direct exposure to backyards and water systems. Hence Kin Kin naturals products are free from alcohol ethoxylate, or any other toxic ingredient. 

Formulated with care to leave no traces behind, we believe our products are the most garden & greywater and septic-friendly products in Australia, being:

  • plant (coconut) and mineral based
  • palm oil free - to avoid causing deforestation
  • free of toxic ingredients, phosphate and high alkalinity
  • at least 95% less sodium than regular detergents
    • Sodium ('salt') is damaging for both soil and plants, causing clogging of soil and the dehydration of plants. The majority of Sodium salt used in detergents is used as just a filler. The remainder can often be replaced - as we do - by Potassium-based alternatives which are actually beneficial for plants and soil.
    • On average 18 kg Sodium salt per year ends up in gardens or the wider Australian environment for every Australian household using a regular laundry powder. Using Kin Kin naturals, the Sodium salt loading is reduced to only 100g per year, a safe level.
  • completely and readily biodegradable
    • our full products and each of our ingredients individually exceed Australian standard AS4351
    • this also means we do not use the petrochemical surfactant called 'LAS' (linear alkylbenzene sulphonate) which is poorly biodegradable under anaerobic (low oxygen) conditions that may occur in septic systems and soil.

If you consider the amount of carbon emissions involved in transporting heavy products like detergents, we believe that eco-friendly brands should be made as locally as possible. Compared to overseas produced brands, our products reduce carbon emissions by at least 85% - and even 95% if our products are sold within Queensland.

If you consider the amount of carbon emissions involved in transporting heavy products like detergents, we believe that eco-friendly brands should be made as locally as possible. Compared to overseas produced brands, our products reduce carbon emissions by at least 85% - and even 95% if our products are sold within Queensland.

Why we stock Kin Kin Naturals

So many reasons! They're amazingly effective. The all natural ingredients are safe for sensitive skin. They're made in a beautiful little hinterland town not far from our place. They're ultra-concentrated which means they're great value and it saves packaging and unnecessarily shipping around water and fillers. They're a small family run business that is clearly passionate about protecting the Earth.