When founders and mothers, Sinead Roberts and Sioned Guard, launched the first environmentally-friendly nappy in Australia, Moltex Oko, it fast gathered a cult following of health-conscious hipsters, environmentalists and yummy mummies alike. The customers loved the quality and eco credentials of the Moltex nappy and were quick to ask for complementary all-natural products of an equally high standard. The enthusiasm for the nappy was so great that Sinead and Sioned knew they had to answer the pleas of their tribe and create more products with the same integrity. Wotnot was born to do just that and is still growing the same mission today.
Wotnot endeavours to be the most authentic provider of organic baby products and skincare, with Sinead explaining that their ultimate vision is to “be the best, most trusted natural skincare brand for all the family.”
At Wotnot we know it’s cool to be kind to our planet and we take this job very seriously. From being conscious of the waste generated in a standard office on a daily basis (always reuse first!), to creative up-cycling (our empty tape rolls end up in childcare centres and local playgroups to be used for craft), we aim to minimise environmental impact. If it can’t be re-used, we recycle and likewise we source recycled materials for our own use (our pallets are made from recycled woodchip and all our printed matter is done on recycled paper and card).
Wotnot offset all our carbon emissions each year by donating to Carbon Neutral. Funding is used to plant new trees in areas of deforestation.
Wotnot products are reflections of our core values - using only organic and sustainably sourced materials where possible, we provide customers with the opportunity to purchase skin and baby care that won’t impact the earth negatively.
The changes we make today can create a positive impact now and for future generations. Wotnot believes in actively creating a legacy of love and respect for our planet.
Wotnot is passionate about the wellbeing of our children and has teamed up with Bear Cottage, a fantastic organisation and initiative of the children's hospital at Westmead, to help support children with terminal illnesses and their families.
Wotnot donates a percentage of sales for all our ‘For baby’ range to Bear Cottage to support its important function as a children's hospice in NSW. It is a home-like environment where children with terminal illnesses and their families can stay from time to time, rest and receive medical care. In addition to providing respite and end of life care, Bear Cottage runs a number of other programs aimed to supporting the entire family. Wotnot is proud to play an important role in helping fund Bear Cottage.
Wotnot supports women in every way and we understand the struggles faced by women all over Australia, this is why we have chosen to donate a percentage of all sales of Wotnot ‘For her’ products to Women’s Community Shelters Australia. With domestic violence as prolific as it is in Australia it is time for women to support women.
We go to great lengths to ensure that the products that we make are of premium quality, with no compromise to your skin or the environment and with no animal testing. That's why ourvalues are:
Respect – for the earth, animals, our team, our customers and everyone we work with
Committed – to women’s well-being and peace of mind
Collaboration – with our customers, other likeminded brands and within our team
Courage – to be innovative, to challange our limitations and to try new things
Why we love Wotnot
We've tried many natural sunscreens over the years. Some separated in the tube, others were so thick and hard to apply that you'd end up using half a tube in one day at the beach. Wotnot has nailed it! A quality, natural sunscreen that protects and nourishes your skin while being easy to apply. We also love that Wotnot are passionate about creating positive change and love all the ways they support their community.